Silicon Valley woke up early Monday morning to news that Facebook Marketplace is rolling out this week. The new person-to-person ecommerce platform enables its users to find, buy and sell items in their local community. It’s part of the main Facebook app, rather than a separate app, meaning hundreds of millions of users are getting this new feature in the coming days. The first phase of the roll out is limited to users in US, UK, Australia and New Zealand. However there is very interesting potential for Facebook to significantly impact ecommerce in emerging markets.
Can Facebook Marketplace be a hit in emerging ecommerce markets?